NATALY KOGAN
STRATEGY / IDENTITY / WEB DESIGN
The Activational Keynote Speaker
A leading expert on emotional fitness and leadership, Nataly Kogan is an entrepreneur, best-selling author, and keynote speaker on a mission to activate millions of people to struggle less, thrive more, and embrace their Awesome Human!
Harmonizing Purpose, Passion, Impact and Awesome Humans
Nataly was in a transitional moment in her personal and professional life when she reached out to work together. She was already running a thriving business, known around the world as a highly sought-after keynote speaker, best-selling author, podcast host, and all-around creative powerhouse.
However, despite of all her successes, she was starting to have that sneaky feeling that there was something missing, she was craving something more. Bursting with ideas for future projects, Nataly needed a way to integrate her creative and professional passions and curiosities into one, whole, tangible brand, deepening her impact and reaching new audiences in the process.
01/ BRAND STRATEGY TRANSFORMATION
From the page to the stage
Our strategy workshops were dedicated to enhancing the impact of Nataly's work, aiming to empower and uplift Awesome Humans. In parallel, we delved into Nataly's core values and explored avenues to infuse authentic creative expression into her business, brand, and personal life.
Through a tailored 6-week Brand Strategy Sprint, OH! Planned and Nataly refined her priorities, enhancing audience engagement, creating compelling lead magnets, revamping her social presence, and elevating her brand.
Our collaboration centered on positioning Nataly as THE activational keynote speaker. We developed a target audience persona, conducted a competitive analysis, established core values, audited her brand, and created essential tools. We also crafted a standout Emotional Fitness Boost opt-in to grow her 65,000+ subscriber mailing list, and strategized engagement through channels like her weekly newsletter and live podcast, AWESOME HUMAN HOUR.
02/ BRAND IDENTITY
From ideas to impact
Nataly Kogan's transformative journey took flight with OH! as her creative compass. In a quest to align her brand with her vibrant personality and impactful messaging, we embarked on a visual identity transformation.
The canvas of Nataly's brand identity unfolded with striking signature yellow, hand-written & hand-drawn elements by Nataly, and a cut paper collage effect to give a human touch to her overall brand. We wove this vivacious theme seamlessly into her IRL & URL presence, creating a portal that seamlessly connected her audience to her keynote presenations, podcast, books, and video content.
To bring Nataly's vision to life and add the final touch to her updated look, OH! took charge of art direction, orchestrating a photo shoot with the equally colorful and radiant Ally Schmaling. Known for their ecstatic positivity and love for bright colors, Ally was the perfect partner in this creative odyssey.
03/ WEB DESIGN + DIGITAL
From dreams to screens
Exuding personality in every detail - Nataly's website burst forth with vibrancy, steeped in her iconic yellow-laden flair and exuberant energy. OH! created a multi-sensory and hand-crafted aesthetic, introducing hand-written fonts and whimsical illustrations. The website not only showcased Nataly's character but also spoke to her audience in a captivating and accessible manner. It is a symphony of colors, visuals, and content—a testament to the harmonious marriage of personality, purpose, and va-va-voom creativity.
As Nataly's brand continues to thrive and impact lives, the collaborative journey with OH! proved that translating ideas into real-world impact was a colorful and inspiring endeavor, a testament to the magic that happens when creativity and purpose unite.
KIND WORDS
“When Olivia and I began working together late last year, I loved what I was doing…. but I felt I could be doing it more and better and helping even more awesome humans struggle less and thrive more.
The brand workshops we did together gave me so much clarity around my unique gifts and how I can share more vibrantly with more people in my work and life.”
NATALY KOGAN
BEST-SELLING AUTHOR AND KEYNOTE SPEAKER
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